Check a creator before you pay one

What a lookup gives you

Hand us a handle or a profile URL and you get that account's public profile back: the bio, the follower and post counts, the verification state, whatever else the platform exposes. Ask for their recent posts and you get the posts, each with the view, like and comment counts that platform publishes.

That is enough to answer the questions that actually matter before a deal: is the audience the size the media kit claims, is the posting cadence real or a burst three months ago, do the engagement numbers sit sensibly against the follower count, and does any of it move the way organic growth moves.

These are single-account lookups, which is the narrowest thing the catalogue does. You ask about one creator and the response is about that creator.

Where the numbers come from, precisely

This is worth being exact about, because most tools in this space are vague on it.

We do not run an analytics layer across all 9 platforms. On most of them, engagement figures reach you as fields inside an ordinary profile or post response, exactly as the platform publishes them. That is a feature rather than a shortfall — the number you read is the number the platform stands behind, not our estimate of it — but it is not the same thing as an analytics product and we are not going to call it one.

TikTok is the exception. It is our largest surface at 117 capabilities, and it is the one platform with genuine analytics routes behind it: creator milestones, video metrics, comment keyword breakdowns, and a check for inflated view counts. If TikTok is where your campaigns run, you get materially more there than anywhere else.

Nothing is scored, graded or ranked by us. There is no house credibility index, because it would be our opinion wearing the costume of a measurement, and you cannot audit it.

What this is not

Vetting a creator you have already chosen is one thing. Building a machine that ranks people is another, and our terms of service draw the line between them rather than leaving it to you.

• Not a discovery engine. Finding creators means search, and search returns pages of people who are not your subject. You can measure those pages in aggregate; you cannot keep the people in them as a list.
• Not a scoring product. Section 5 of the terms prohibits building anything whose purpose is to profile, rank or score the individuals appearing in a response. A creator's own published numbers, shown back to you, are not that. A league table of people is.
• Not their audience. We are not the route to a list of who follows someone. Follower routes exist over REST, and the same section governs what you may do with them.
• Not private data. Everything here is what the platform shows a logged-out visitor. Nothing behind a login, nothing from the creator's own dashboard.